NanoMorpix Website Redesign
Building credibility and investor readiness for a deep‑tech startup under constraints
Context.
UX Capstone · External Client
Role.
Team Lead · Stakeholder Manager
Skills.
Stakeholder Communication · Project Management
Duration.
2026 January · 3 months
Team.
Emily Chu · Xinyi Guo · Yixin Guo · Harshita Verma · Xiangquan Xu
Tools.
Figma · GoDaddy
NanoMorphix.
An advanced materials startup that developes impact-resistant coatings across defense, aerospace, and industrial applications.
Goal.
Allow stakeholders to evaluate the company with confidence by communicating credibility, tech maturity, and clear next steps.
Redesigned Webpages.
Before Redesign —>
Final Design
—>
Research Input.
User research was conducted to understand target user needs, industry space and standards.
4 Expert Interviews
Materials science & entrepreneurship professionals
6 Competitor Websites
Category peers & global leaders
Design Insight.
We identified three core insights that shaped the redesign and informed all subsequent design decisions.
Buried Credibility Signals
Key credibility signals not immediately visible, limiits trust building during early evaluation.
Poor Information Hierarchy
Product info was fragmented or poorly structured, difficult to understand or locate key details.
Language-User Misalignment
Overly technical or vague language, leads to early disengagement.
Design Decisions.
Surface Credibility Signals
Introduced dedicated Tech page with clear data points and unique selling points.
Surfacing existing credibility signals, including sponsorships, quantified data, etc.
Imrpove Information Hierarchy
Addition of informative images and inforgraphics to support scannability.
Restructured landingpage hierarchy to address who, what and why upon first scroll.
Ensure Language-User Alignment
Tailored language and labels to communicate with and address specific user needs.
Guided user journey by implementing user-specific Call-to-Actions (CTAs).
Deliverable Constraints.
Due to platform limitations and confidentiality requirements, the solution focuses on information hierarchy, clarity, and perceived credibility using existing signals.
Content Constraint
NDAs restricted technical disclosure, resulting in very limited content. Therefore our team conveyed credibility through existing signals such as affiliations and their startup story.
Platform Constraint
As limitations in GoDaddy reduced design flexibility (layout, color & font, interactions, etc.) We shifted to information hierarchy and clarity as our focus to relfect professionalism and credibility.
Impact & Outcomes.
90%
completion rate of usability tasks without friction
97%
average user confidence navigating the redesigned site
60%
users could identify NanoMorphix’s general domain