Corporate Magazine Series
Corporate Magazine Series
Visual identity & editorial design for a corporate publication series.
Visual identity & editorial design for a corporate publication series.
Context.
Internal Brand · Editorial Publication
Role.
Editor-in-Chief · Sole Visual Designer
Focus.
Editorial Leadership · Visual Systems · Print Production · Stakeholder Coordination
Duration.
2024 August · 12 months
Team.
40+ HR Contributors Directly commissioned by HR Head
Medium.
Print Magazines · Designed entirly in Powerpoint
Context.
Internal Brand · Editorial Publication
Role.
Editor-in-Chief · Sole Visual Designer
Focus.
Editorial Leadership · Visual Systems · Print Production · Stakeholder Coordination
Duration.
2024 August · 12 months
Team.
40+ HR Contributors Directly commissioned by HR Head
Medium.
Print Magazines · Designed entirly in Powerpoint
Context.
Internal Brand · Editorial Publication
Role.
Editor-in-Chief · Sole Visual Designer
Focus.
Editorial Leadership · Visual Systems · Print Production · Stakeholder Coordination
Duration.
2024 August · 12 months
Team.
40+ HR Contributors Directly commissioned by HR Head
Medium.
Print Magazines · Designed entirly in Powerpoint
Context.
An HR team endeavor designed to communicate knowledge, company culture, and celebrate milestones.
An HR team endeavor designed to communicate knowledge, company culture, and celebrate milestones.
Challenge.
A practicle design system that allows clear and consistent quality work amongst diverse contributors without aquiring a new tool or skill.
A practicle design system that allows clear and consistent quality work amongst diverse contributors without aquiring a new tool or skill.
A practicle design system that allows clear and consistent quality work amongst diverse contributors without aquiring a new tool or skill.
Design Strategy.
Custom Visual Treatment
Custom Visual Treatment
Each article has tailored visuals aligned with its subject matter and tone. Placement and layout were adapted to support clarity, comprehension and engagement.
Each article has tailored visuals aligned with its subject matter and tone. Placement and layout were adapted to support clarity, comprehension and engagement.
Illustration-forward for conceptual topics
Photo-led layout for narrative storytelling
Diagrammatic treatment for process-heavy articles
Streamlined Layout Process
Streamlined Layout Process
A template set was designed to help filter image quantity, quality, and formatting, so submissions remain consistent and usable. As the sole designer, this helped streamline the design process to meet timeline requirements.
A template set was designed to help filter image quantity, quality, and formatting, so submissions remain consistent and usable. As the sole designer, this helped streamline the design process to meet timeline requirements.
Accessible Tool Selection
Accessible Tool Selection
The templates were designed in PowerPoint to keep the workflow accessible and familiar, allowing contributors to independently create and submit drafts without additional training.
The templates were designed in PowerPoint to keep the workflow accessible and familiar, allowing contributors to independently create and submit drafts without additional training.
Visual Direction.
Visual Direction.
Visual Direction.
Title Selection : 萃 [Cuì].
Title Selection : 萃 [Cuì].
Title Selection : 萃 [Cuì].
Derived from the Chinese word for
“gathering” or “distillation”
Derived from the Chinese word for
“gathering” or “distillation”
Written in Shufa,
or Traditional Chinese Calligraphy
Written in Shufa,
or Traditional Chinese Calligraphy
Running Hand font (行書),
also known as Semi-cursive Script
Running Hand font (行書),
also known as Semi-cursive Script
萃’s radical can be literally understood as“grass”
linking back to the theme of nature and growth
萃’s radical can be literally understood as“grass”
linking back to the theme of nature and growth
Written by our HR Head
with traditional Chinese ink and brush
Written by our HR Head
with traditional Chinese ink and brush
Refers to the process of collecting contributions
and refining them into
their most essential form.
Refers to the process of collecting contributions
and refining them into
their most essential form.
Cover & Opening Interaction.
Cover & Opening Interaction.
Cover & Opening Interaction.
Issue I - Experience
Issue I - Experience
Issue I - Experience
"精彩" refers to the "abundance" of stories shared from experience.
"精彩" refers to the "abundance" of stories shared from experience.
"精彩" refers to the "abundance" of stories shared from experience.
Issue II - Knowledge
Issue II - Knowledge
Issue II - Knowledge
"星海" refers to a "sea of knowledge" that awaits to be discovered.
"星海" refers to a "sea of knowledge" that awaits to be discovered.
"星海" refers to a "sea of knowledge" that awaits to be discovered.
Issue III - Expertise
Issue III - Expertise
Issue III - Expertise
"極" refers to the "utmost beauty" when positioned at the top of the summit.
"極" refers to the "utmost beauty" when positioned at the top of the summit.
"極" refers to the "utmost beauty" when positioned at the top of the summit.
Selected Page Designs.
Results.
Results.
Results.
3
3
issues delivered with consistent editorial structure
issues delivered with consistent editorial structure
40+
40+
contributors across issues with increasing consistency
contributors across issues with increasing consistency
70+
70+
articles edited with reduced structural cleanup after Issue I
articles edited with reduced structural cleanup after Issue I
150+
150+
magazine copies
distributed nationwide
magazine copies
distributed nationwide